Marketing Mix: Price

   The Cuba Rican Food Truck will have reasonable prices for any economic situation to enjoy.  Our prices will range depending on the item being purchased.  “Pricing may play an important role in helping to accomplish company objectives at many levels.” (Pg. 18 Ch. 9)   “Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products.” (Pg. 16 Ch. 9)


Prices:

• Lunch Meals - $5.75 (any add ons will be 0.50 - $1.00 extra)
• Dinner Meals - $7.00 (any add ons will be 0.50 - $1.00 extra)
• Specials - $5.00 (change daily)
• Fountain drinks - $1.50 (only one size)
• Iron Beer, Agua De Coco, etc. - $1.99 (specialty drinks)

   Prices will begin to vary with add ons and substitutions of items but overall they are exceptional

prices for the portion of food being received. 

 “If customers perceive that the price is greater than the product’s value, they will not buy the product. Product costs set the floor for prices. If the company prices the product below its costs, company profits will suffer. In setting its price between these two extremes, the company must consider a number of other internal and external factors, including competitors’ strategies andprices, the company’s overall marketing strategy and mix, and the nature of the market and demand." (Pg. 5 Ch 9)