Situation or SWOT Analysis

Strengths

• Providing authentic Cuban and Puerto Rican food.
• Giving back to the Cuban and Puerto Rican orphanages. 
• Providing the community with a Carribbean tropical atmosphere that will be enjoyable.

Weaknesses

• Low profit in the beginning stages.
• Finding hit locations to serve in the beginning stages.
• Providing food in a timely manner

Opportunity

• To grow and turn into a well known food truck across the globe.
• To expand into a restaurant.
• To offer other items that represent Cuba and Puerto Rico. 

Threats

• Our competitor food trucks prices, serving time, and locations.
• Finding a location that follows the laws and agreements.

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." (Pg. 31 Ch. 2)