Monday, August 29, 2011

Marketing Mix: Product

   The product we are offering to our community is going to be fresh, healthy, and authentic.  At different convenient locations located throughout the Las Vegas area.  We will be serving lunch and dinner so our hours will consist of opening at 11:00 am to 8:00 pm.  It will be a tasty treat for the family that will be healthy as well.  We will offer a variety of food with a menu containing our meals, vegetarian meals, desserts, and beverages.  We will cater to all kinds of eating styles so the whole neighborhood can enjoy.

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Pg. 3 Ch. 7)
“Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away.” (Pg. 21 Ch. 8)

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