The objectives for the Cuba Rican Food Truck:
- To provide fair priced, healthy food to our customers.
- Maintain cleanliness within the food truck.
- To ensure we leave the customer satisfied and happy.
- To make a profit over the years to be able to give back to the community.
"The first step is to set advertising objectives. These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value." (Pg. 19 Ch. 12)
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