The target market strategy for the Cuba Rican Food Truck will consist of a lot of local love. We will be giving back to our community meaning that our product stands for something. We are going to target local families within the different communities that we will be serving as well as businesses that will be in the immediate area. Our food will be authentic and healthy so people of the hispanic ethnicity and people looking to watch what they eat can join us for a tasty meal.
"Beyond deciding which segments of the market it will target, the company must decide on a value proposition—on how it will create differentiated value for targeted segments and what positions it wants to occupy in those segments. A product's position is the way the product is defined by consumers on important attributes—the place the product occupies in consumers’ minds relative to competing products. “Products are created in the factory, but brands are created in the mind,” says a positioning expert." (Pg. 35 Ch. 6)
"After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time." (Pg. 24 Ch. 2)
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