Week 7 EOC: Pitch

• Title: Cuba Rican Food Truck
• Type of food: Cuban & Puerto Rican food
• Concept: To deliver the Caribbean experience and healthy authentic food for a low price
• Decoration: Will have light weight wooden table and chairs located around the front of the truck, will have someone outside playing the conga drums.  When arriving to locations and driving around the truck will play salsa music such as Celia Cruz, Elvis Crespo, etc.  The truck will be painted with an islander vibe with palm trees, a beach, a Cuban style town, women shaking maracas, etc.
•  Menu: Will consist of finger foods for people on the go a few fast entree’s for those wanting to sit and eat and a desert menu as well as a Cuban and Puerto Rican style beverage menu.
• Promotion: Will mail out flyers within a 5 mile radius to each location that we will be stopping at.  The flyers will have coupon and they will also be passed out to local businesses in the area.  We will also have a billboard located on the I-15 freeway because that is where most tourist drive since it is located on the strip.  And 10% of the profit will be sent to the orphanage in Cuba and Puerto Rico.

"Because of their importance in the world economy, we give special attention to services. Services are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything." (Marketing: An Introduction Pg.3 Ch.7)

"Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships." (Marketing: An Introduction Pg. 4 Ch.7)

"Companies that market experiences realize that customers are really buying much more than just products and services. They are buying what those offers will do for them. “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. “Successfully managing the customer experience is the ultimate goal,” adds another." (Marketing: An Introduction Pg.5 Ch.7)