"As a business on wheels, the Indian Time Food Truck will provide excellent service, food and experience that are expected of any and all customers. For that, any and all customers are the first priority in any employees’ mind and will be serviced with a friendly and safe environment for everyone to enjoy and relax." (http://peshlakai-productions.blogspot.com)
"Surf’s Up Vege Sub Shop is centered around feeding hungry high school to college aged students who only have a short lunch or dinner break a low fat, healthy, and satisfying meal." (http://angelscascada14.blogspot.com)
"The HI Food Truck mission statement is to ensure that all customers and staff are treated with ALOHA and respect, to maintain a clean, comfortable and well-maintained premises and to provide at a fair price well-prepared and fresh meals. To make sure that all customers can experience the feeling of paradise and the environment of Hawaii." (http://alanagcaoili.blogspot.com)
"Mission statement should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever." (Pg. 6 Ch. 2) I feel these three mission statements were well written and precise. They would definitely be attainable and could be ensured to every customer. They don't mention profit or anything else of that nature that isn't in the best of interest to the customer. "Finally, a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Pg. 7 Ch. 2)
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