The Cuba Rican Food Truck will distribute locally around the city of Las Vegas. Once the demand gets stronger we will hopefully turn nationally and cater to other states as well, having serval different trucks to serve and give back to the community. Distributing to the right market and locations will be key here so we will have to get accustom to different areas of town and see what each customer likes best. The Cuban Rican Food Truck will also get permission from schools to serve the the kids once a week a healthy alternative for lunch. As well as making sure to be present at all local events taking place to make a name for ourselves.
“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage.” (Pg. 5 Ch. 10)
“But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change.” (Pg. 5 Ch. 10)
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