The promotion of our food truck will be mainly through social media and word of mouth. We will pass out flyers and coupons within a 5 mile radius to all of our main locations. We will also give to each customer a stamp card so after every 10 stamps they will receive a free item off of them menu. The Cuba Rican Food Truck will also create a name for itself by having a Facebook, twitter, and its own website. Giving others the chance to see what were about and get a demand for ourselves to travel to different states.
"Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement. Objectives fortrade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space. For the sales force, objectives include getting more sales force support for current or new products or getting salespeople to sign up new accounts." (Pg. 36 Ch. 13)
“In developing a sales promotion program, a company must first set sales promotion objectives and then select the best tools for accomplishing these objectives.” (Pg. 37 Ch. 13)
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