Implementation Evaluation Control

   "The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand." (Pg. 55 Ch. 2) Once the Cuba Rican Food Truck is up and running smoothly we will be open to customer opinions and advice on how to improve our business.  Our main objective is to keep customer satisfaction to they keep coming back and will feel welcome in the atmosphere we will provide.  “Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketingactions in order to accomplish strategic marketing objectives.” (Pg. 33 Ch. 2)  There aren't to many authentic cuban places to eat at around the town and if they are they probably aren't at a convenient location which will give us all the more advantage.  Our only disadvantage may be other local food trucks but along as we keep customer satisfaction guaranteed we will be in business.  “Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Pg. 31 Ch. 2)