youtube me: Alexis Revis

Implementation Evaluation Control

   "The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand." (Pg. 55 Ch. 2) Once the Cuba Rican Food Truck is up and running smoothly we will be open to customer opinions and advice on how to improve our business.  Our main objective is to keep customer satisfaction to they keep coming back and will feel welcome in the atmosphere we will provide.  “Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketingactions in order to accomplish strategic marketing objectives.” (Pg. 33 Ch. 2)  There aren't to many authentic cuban places to eat at around the town and if they are they probably aren't at a convenient location which will give us all the more advantage.  Our only disadvantage may be other local food trucks but along as we keep customer satisfaction guaranteed we will be in business.  “Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Pg. 31 Ch. 2)

Week 10 EOC: What are the benefits vs the features?

   The importance of our benefits is to provide the community with a healthy tasty meal.  It's not something needed but it's definitely something craved.  As well as to let them get the chance to escape and expeirence the tropical atmosphere.  In addition the Cuba Rican Food Truck is going to give back 10% of the profit to the less fortunate orphanage's located throughout Cuba and Puerto Rico.
Benefits:

• Healthy, authentic cuban food to serve to the community
• Giving 10% back to the orphanage's
• Ensure great customer service to everyone
• Local Promotions and locations

Features:

• Welcoming tropical environment
• Special lunch and dinner meals
• Punch cards so every 10th purchase is free

EOC Week 9: Three great mission statements

"As a business on wheels, the Indian Time Food Truck will provide excellent service, food and experience that are expected of any and all customers. For that, any and all customers are the first priority in any employees’ mind and will be serviced with a friendly and safe environment for everyone to enjoy and relax." (http://peshlakai-productions.blogspot.com)

"Surf’s Up Vege Sub Shop is centered around feeding hungry high school to college aged students who only have a short lunch or dinner break a low fat, healthy, and satisfying meal." (http://angelscascada14.blogspot.com)

"The HI Food Truck mission statement is to ensure that all customers and staff are treated with ALOHA and respect, to maintain a clean, comfortable and well-maintained premises and to provide at a fair price well-prepared and fresh meals. To make sure that all customers can experience the feeling of paradise and the environment of Hawaii." (http://alanagcaoili.blogspot.com)

"Mission statement should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever." (Pg. 6 Ch. 2)  I feel these three mission statements were well written and precise.  They would definitely be attainable and could be ensured to every customer.  They don't mention profit or anything else of that nature that isn't in the best of interest to the customer.  "Finally, a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Pg. 7 Ch. 2)

Marketing Mix: Price

   The Cuba Rican Food Truck will have reasonable prices for any economic situation to enjoy.  Our prices will range depending on the item being purchased.  “Pricing may play an important role in helping to accomplish company objectives at many levels.” (Pg. 18 Ch. 9)   “Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products.” (Pg. 16 Ch. 9)


Prices:

• Lunch Meals - $5.75 (any add ons will be 0.50 - $1.00 extra)
• Dinner Meals - $7.00 (any add ons will be 0.50 - $1.00 extra)
• Specials - $5.00 (change daily)
• Fountain drinks - $1.50 (only one size)
• Iron Beer, Agua De Coco, etc. - $1.99 (specialty drinks)

   Prices will begin to vary with add ons and substitutions of items but overall they are exceptional

prices for the portion of food being received. 

 “If customers perceive that the price is greater than the product’s value, they will not buy the product. Product costs set the floor for prices. If the company prices the product below its costs, company profits will suffer. In setting its price between these two extremes, the company must consider a number of other internal and external factors, including competitors’ strategies andprices, the company’s overall marketing strategy and mix, and the nature of the market and demand." (Pg. 5 Ch 9)

Marketing Mix: Promotion

   The promotion of our food truck will be mainly through social media and word of mouth.  We will pass out flyers and coupons within a 5 mile radius to all of our main locations.  We will also give to each customer a stamp card so after every 10 stamps they will receive a free item off of them menu.  The Cuba Rican Food Truck will also create a name for itself by having a Facebook, twitter, and its own website.  Giving others the chance to see what were about and get a demand for ourselves to travel to different states.

"Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement. Objectives fortrade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space. For the sales force, objectives include getting more sales force support for current or new products or getting salespeople to sign up new accounts." (Pg. 36 Ch. 13)

“In developing a sales promotion program, a company must first set sales promotion objectives and then select the best tools for accomplishing these objectives.” (Pg. 37 Ch. 13) 

Marketing Mix: Distibution

   The Cuba Rican Food Truck will distribute locally around the city of Las Vegas.  Once the demand gets stronger we will hopefully turn nationally and cater to other states as well, having serval different trucks to serve and give back to the community.  Distributing to the right market and locations will be key here so we will have to get accustom to different areas of town and see what each customer likes best.  The Cuban Rican Food Truck will also get permission from schools to serve the the kids once a week a healthy alternative for lunch.  As well as making sure to be present at all local events taking place to make a name for ourselves.

“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage.” (Pg. 5 Ch. 10)

“But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change.” (Pg. 5 Ch. 10)